Law Firm Marketing Toolkit

Increasing competitive pressures in the legal services market means it is more important than ever to market your practice effectively.

The Law Firm Marketing Toolkit provides affordable and practical guidance on how you can market your firm effectively.

This toolkit covers the key principles to consider when thinking about your customers’ experience – how you attract new clients, how to treat them, and how you keep them coming back. This practical resource:

• offers a range of model templates and letters within the book and on its accompanying CD-ROM so you can customise them as needed. These include a:
  • SWOT analysis form
  • PESTLE analysis form
  • Social media policy
  • Sales presentation checklist
• provides tools to help you analyse and improve your market position
• covers all aspects of marketing including planning, branding, advertising, PR, social media and client service
• illustrates how Law Society accreditation schemes and other resources can help you to market your services.