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Wildy’s Book News

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Vol 24 No 4 April/May 2019

Book of the Month

Cover of Professional Conduct Casebook 3rd ed: Digital Pack

Professional Conduct Casebook 3rd ed: Digital Pack

Price: £165.00 + £3.99 VAT

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Good Practice Guides: To Innovate or Not to Innovate

ISBN13: 9781787422483
To be Published: May 2019
Publisher: Globe Law and Business
Country of Publication: UK
Format: Paperback
Price: £65.00

Innovation should be at the heart of the strategy of every law firm. It drives the competitive advantage that a law firms needs not just to set itself apart from its competition but also to survive. The purpose of strategy is to understand and cope with competition. Innovation and creativity are core to that strategy. Competitive advantage impacts your bottom line. It answers your clients' key question of ‘why should I do business with you?’ ‘What are you offering that no one else does?' Innovation is key to answering that question.

This book will show you how to reinvent yourself to create a culture that encourages and spawns innovation at every level, both on the micro and macro levels. It leads you through the creation of the infrastructure that is necessary to encourage creativity and that is unique to law firms as well as setting out the creative process to produce new thinking. It deals with leadership, handling change, communication, culture, teamwork and accountability that will lead to real and necessary innovation.

The author, Darryl Cooke, is co-founder of gunnercooke, one of the UK's fastest-growing challenger law firms.